A few days ago someone wrote to me and asked what topic
his next ebook should be on.
Well, I asked, what ideas are you considering?
He named a half dozen topics in a half dozen different
niches. His plan was to eventually write all of these books in
all of these niches.
Here is my answer:


Pick ONE niche and go deep, deep, deep into the
Become THE expert in that niche, the one everyone
turns to for answers.
Here’s what happens when you’re in several different

You are promoting several different products to several
different audiences.
For each audience, you have to set up a separate website
and autoresponder. You have to write different emails for
each list, and source different products to promote, and be an
expert in each and every niche.
And when you try to make a sale, you are always selling to
NEW people who don’t know you, because they haven’t
bought your other books or products because they’re in a
different niche.
You have to set up separate ad campaigns and have
separate funnels for each niche.
The list goes on and on.

Basically, instead of having ONE business and selling to the
same customers over and over again, you are simultaneously
running several businesses, multiplying your attention and
your work accordingly.
You need more resources, more knowledge and more time
to make this viable. And for all your effort you will end up
making LESS money with a LOT MORE work.

Forget going wide. Forget covering a half dozen different

Pick one niche and go deep, deep, DEEP

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