On this post, I’m going to tell you some more about solo ads and more specifically how you get better results with solo ads.
If you’ve done solo ads before or if you are new to it and want to start with solo ads, then this is a good post for you. Because I’m going to tell you a couple of important things that you need to know when you’re doing solo ads so you can get really good results and get the best out of every campaign.
The first thing for you to know is that you need to have a landing page!!
If you don’t have a landing page you’re pretty much burning your money. Why is this important?
About 75 percent of the objective of the solo ad is to build a list. And when you’re not sending traffic to a landing page that will capture the email you’re just pretty much burning your money. Of course, you can send the traffic directly to the sales page and you might even have some sales. But if they don’t buy anything you’ve lost them forever. So if you can get their email, there’s still a chance to follow up with them and present the offer, or another offer again.
After the landing page, you can either send your traffic to your presale page, where you warm them up for the offer to come or send them directly to the sales page.
It’s not that hard to create a landing page. You can find videos on YouTube.
The second thing you need to know is “win the war not the battle”.
When people run a solo ad campaign and don’t make any money they freak out. It’s not guaranteed that you’re going to make money with solo ads. But if you don’t make any money from your first campaign at least you will, hopefully, get a lot of leads.
Eventually, you’re going to be able to convert those leads into sales because these people are now on your email list. You’re in this for the long run. When you have an email list you’ll have an asset for years to come.
The next thing you need to know is the incoming traffic from a solo ad is cold traffic. This means that although they opted into your list, they’re still not interested enough. They don’t know you, they don’t know what’s going, they don’t know what you have to offer. It’s completely cold traffic.
What you need to do is engage with them and convert them into warm traffic so you can eventually sell them something.
Warm them up by sending them an email and tell them something about yourself, ask them to reply to the email or ask any questions they might have. If you don’t do that you’re not going to make anything off the people who actually didn’t buy the product you’ve promoted.
Begin with this as soon they’re on your list so you can actually start building a really responsive list. If you don’t engage with them from the start you’re going to have a really cold list that doesn’t convert well and doesn’t respond to your emails.
The next thing is: don’t spend too much money at the beginning. Do some research. You have to find someone who is selling good solo ads. Start with small amounts ($50to $100 max) and test, test, test!!
Test the conversion rates, how many sales did you get, how responsive is the list that went down your funnel. It’s not just about getting those leads at the beginning but also it’s about how well they respond to your emails in your funnel. If you see that everything is good and it’s converting decent then start buying more and more to build your list and get more sales.
One of the best platforms to get solo ads is called Udimi. They have lots of tutorials and it is very easy to set up.
It’s also very important to track your clicks and conversions from each campaign. If you don’t do that, if you don’t know what campaign converts or what campaign doesn’t, you’re going to end up wasting your money.
Let me know if you have any questions. Make sure to leave a comment and share this post.